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Listar por autor "Pozo Ruiz, Leticia del"
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Open collaboration strategy of international retailers: an analysis of co-creator
Pozo Ruiz, Leticia del; Alarcón del Amo, María del Carmen; Lorenzo Romero, Carlota; Frasquet Deltoro, Marta (ESIC, 2017)Nowadays, online channels provide better distribution and communication strategies between companies and consumers. The ...