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Listar por autor "Paredes Paredes, Jazmin R."
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Artículo
Online banking adoption in Spanish cities and towns. Finding differences through TAM application
Albort-Morant, Gema; Sanchís Pedregosa, Carlos; Paredes Paredes, Jazmin R. (Routledge. Tailor & Francis Group, 2021)This study aims to explore the differing online banking adoption in Spanish cities and towns through Technology Acceptance ...
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Artículo
Value, satisfaction and loyalty in the retail industry: A theoretical approach to loyalty
Carvajal Zaera, Enrique; Paredes Paredes, Jazmin R.; Domínguez de la Concha-Castañeda, Marta; Galán González, José Luis (Escuela Superior de Gestión Comercial y Marketing, 2023)Although customer loyalty has been widely investigated, few studies address the role of customer value and customer ...