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Listar por autor "Olavarría, Ana"
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Ponencia
Analysing relationship quality and its contribution to consumer relationship proneness
Cambra-Fierro, Jesús; Centeno, Edgar; Olavarría, Ana; Vázquez-Carrasco, Rosario (ESIC, 2017)Relationship marketing has been the dominant paradigm in the sphere of marketing in the last decades. However, aspects ...
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Ponencia
Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico
Cambra-Fierro, Jesús; Centeno, Edgar; Olavarría, Ana; Vázquez-Carrasco, Rosario (ESIC, 2017)Some factors such as the globalization and the development of information technologies are changing the dynamics of the ...