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Listar por autor "Llonch Andreu, Joan"
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Ponencia
El efecto moderador de la estrategia genérica en la relación orientación al mercado y resultados. Nuevas evidencias entre empresas del sector químico
Llonch Andreu, Joan; López Belbeze, Mª Pilar; Eusebio, Rossano (Universidad de Sevilla, 2005)Prior research has been equivocal on the role that competitive environment plays in moderating the relationship between ...
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Ponencia
IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour
Butkouskaya, Vera; Llonch Andreu, Joan; Alarcón del Amo, María del Carmen (ESIC, 2017)Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking ...
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Ponencia
Moderating effect of the type of brand on the belief-attitude-behaviour model
Llonch Andreu, Joan; López Lomelí, Miguel Ángel; Rialp Criado, Josep (ESIC, 2017)Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour ...