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Listar por autor "Lara-Rubio, Juan"
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Predicting big data adoption in companies with an explanatory and predictive model
Villarejo Ramos, Ángel Francisco; Cabrera-Sánchez, Juan-Pedro; Lara-Rubio, Juan; Liébana-Cabanillas, Francisco (Frontiers Media, 2021)The purpose of this paper is to identify the factors that affect the intention to use Big Data Applications in companies. ...