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Listar por autor "Hernández García, Ángel"
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Is age still valid for segmenting e-shoppers?
Agudo Peregrina, Ángel F.; Acquila Natale, Emiliano; Hernández García, Ángel (University of Twente, 2015)This study examines the differences in the acceptance and use of electronic commerce by end consumers, segmented in three ...