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Listar por autor "Gallego Galán, Inmaculada"
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Artículo
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego Galán, Inmaculada; González Rodríguez, María Rosario; Font, Xavier (Elsevier, 2023)This article presents a multi-criteria methodology to identify target markets for the hotel industry, based on objective ...
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Artículo
The impact of COVID-19 on European tourists’ attitudes to air travel and the consequences for tourist destination evoked set formation
Gallego Galán, Inmaculada; Font, Xavier; González Rodríguez, María Rosario (Elsevier, 2022)We study how risk conditions derived from the COVID-19 pandemic may impact on both the desire to travel and intention to ...