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Discovering UGC communities to drive marketing strategies: leveraging data visualization
Saura, José Ramón; Reyes Menéndez, Ana; Palos Sánchez, Pedro Ramiro; Ferrão Filipe (CinTurs - Research Centre for Tourism, Sustainavility and Well-Being University of Algarve, 2019)The digital tourism ecosystem is changing driven by the massive use of new technologies and the increase of data generated ...