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Listar por autor "Barrera-Barrera, Ramón"
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Capítulo de Libro
The Relationship Between the Online Consumer’s Profi le and the Type of Service Encounter in the Online Travel Agencies
Barrera-Barrera, Ramón; Navarro-García, Antonio; Rey-Moreno, Manuel (Springer, 2015)t In the context of B2C electronic commerce, two different service encounters can take place: (1) service encounters ...