idUS - Author profile: García-Jurado, Alejandro

Auth your photo

Name	García-Jurado, Alejandro
Department	Contabilidad y Economía Financiera
Knowledge area	Economía Financiera y Contabilidad
Professional category	Profesor Sustituto Interino
E-mail	Request

No. publications
3
No. visits
616
No. downloads
1019

Typology

Sort

Publications
Article Does gamification engage users in online shopping? García-Jurado, Alejandro; Torres-Jiménez, Mercedes; Leal Rodríguez, Antonio Luis; Castro-González, Pilar (Elsevier, 2021-01-01) Since prior research has shown that engagement might exert positive effects on value creation and continuous purchase ...
Article A New Approach to Social Entrepreneurship: A Systematic Review and Meta-Analysis García-Jurado, Alejandro; Pérez Barea, José Javier; Nova, Rodrigo J. (MDPI, 2021-01-01) All social entrepreneurship experts state that the issue of definition is the main problem affecting research in this ...
Presentation Validación de la escala de engagement y efectos de la gamificación en el e-Commerce español Rondán Cataluña, Francisco Javier; García-Jurado, Alejandro; Torres-Jiménez, Mercedes; Castro-González, Pilar; Leal-Rodríguez, Antonio Luis (ESIC, 2017-01-01) En este artículo presentamos la Escala de Engagement de Usuario (UES) como un instrumento válido y fiable para medir el ...