Ponencia
Resource mobilization levels and the configuration of the alliance portfolio
Autor/es | Castro Abancens, Ignacio
Casanueva Rocha, Cristóbal Gallego Agueda, María Ángeles |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2015 |
Fecha de depósito | 2017-03-08 |
Publicado en |
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ISBN/ISSN | 9789036540568 |
Resumen | Alliance Portfolio Configuration (APC) conditions access to network resources, however, not
all access to partner resources is finally mobilized by the firm. Our paper contributes to the
understanding of alliance portfolio ... Alliance Portfolio Configuration (APC) conditions access to network resources, however, not all access to partner resources is finally mobilized by the firm. Our paper contributes to the understanding of alliance portfolio performance by examining how an acceptable configuration of the alliance portfolio will be conditioned by the level of resource mobilization that the firm really achieves. A variance-based structural equation modelling (Partial Least Squares) has been applied to a sample from the Top International Airlines database. Results from the data analysis show that the Level of Network Resource Mobilization (LNRM) (a) fully mediate the effect of alliance portfolio configuration on the operating performance; and (b) partially mediate this effect on financial performance of airlines. |
Cita | Castro Abancens, I., Casanueva Rocha, C. y Gallego Agueda, M.Á. (2015). Resource mobilization levels and the configuration of the alliance portfolio. En 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users. (1-12), Sevilla: University of Twente. |
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