Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 1-20 de 1342
-
Artículo
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment
(Emerald, 2024)Purpose – The aim of this study is to examine the behavioral intention (BI) to adopt the Coinbase Wallet by Spanish ...
-
Artículo
Visitor emotional perceptions and satisfaction at the Fiesta of the Patios in Córdoba, Spain
(Universidade de Aveiro, 2023)The main goal of this research was to analyse the emotional p ...
-
Artículo
Efectos del Reglamento 2021/1253 en la protección del inversor en el sistema financiero español (2023)
(Ilustre Colegio Nacional de Letrados de la Administración de Justicia, 2024)En la legislación española se ha normado un nuevo reglamento (Reglamento 2021/1253) el cual pretende ...
-
Artículo
Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
(Emerald, 2024-03)Purpose – The purpose of the research is to analyze the factors that determine the intention of small- and medium-sized ...
-
Artículo
A machine learning approach for the identification of the deceptive reviews in the hospitality sector using unique attributes and sentiment orientation
(Elsevier, 2019-12)The popularity of online reviews is causing a huge impact on consumers’ purchase intentions for goods and services. However, ...
-
Artículo
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
(Elsevier, 2018-04)The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared ...
-
Artículo
Harvesting Big Data in social science: A methodological approach for collecting online user-generated content
(Elsevier, 2016-05)Online user-generated content is playing a progressively important role as information source for social scientists seeking ...
-
Artículo
How can trustworthy influencers be identified in electronic word-of-mouth communities?
(Elsevier, 2021-05)Given eWOM's growing importance and the interest of companies in having their products positively rated, it is necessary ...
-
Artículo
Identification of innovation solvers in open innovation communities using swarm intelligence
(Elsevier, 2016-08)Open innovation communities represent an effective strategy to provide organizations with a wider range of ideas, reducing ...
-
Artículo
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
(Elsevier, 2018)Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share ...
-
Artículo
The superhit effect and long tail phenomenon in the context of electronic word of mouth
(Elsevier, 2019-10)The proliferation of online retailers combined with recommender systems has facilitated the availability of various products ...
-
Artículo
Quality 4.0 social and strategic readiness factors: sufficient and Necessary Condition Analysis.
(Routledge, 2024)Industry 4.0 (I4.0) has given rise to a new stream of research on the future of quality management called Quality 4.0 ...
-
Artículo
Valores que guían: del comportamiento humano al diseño de estrategias empresariales exitosas. Un análisis teórico y práctico
(Universidad de Navarra, 2024)Comprender los valores humanos es un ejercicio fundamental para desentrañar las motivaciones que impulsan tanto a individuos ...
-
Artículo
Social tipping and climate change: The moderating role of social capital in bridging the gap between awareness and action
(Wiley, 2024)Bridging the gap between awareness and action on environmental issues such as climate change often requires understanding ...
-
Tesis Doctoral
La reputación digital de los exportadores de alimentos: importancia de la sostenibilidad en el contexto B2B
(2024-06-25)La tesis presenta importantes hallazgos e implicaciones para la gestión de la reputación online de las empresas exportadoras ...
-
Dataset
Dataset de Electroencefalografía de un experimento de su validez para neuromarketing
(idUS. Depósito de Investigación de la Universidad de Sevilla., 2024-07-29)Registro de electroencefalografía y tratamiento estadístico para la comprobación de la idoneidad de usar electroencefalografía en neuromarketing.
-
Artículo
Attendant, autonomous, audacious, and advisory boards: Catalyzing corporate environmental performance
(Wiley, 2024)Boards of directors play important roles when responding to one of the biggest chal- lenges for companies today: environmental ...
-
Artículo
The EFQM excellence model, the knowledge management process and the corresponding results: an explanatory and predictive study
(Springer, 2024)This study aims to analyse the relationships among the EFQM model, the knowl-edge management (KM) process and ...
-
Artículo
Influence of the problem-based learning methodology on the intrapreneurial intentions of university students
(Elsevier, 2024-11)This paper analyzes the impact of the Problem-Based Learning (PBL) methodology, a teaching method that involves working ...
-
Artículo
Top management team diversity and high performance: An integrative approach based on upper echelons and complexity theory
(Elsevier, 2020)This paper analyses Top Management Team (TMT) composition diversity as an antecedent of firm performance in accordance ...