Article
Tribal marketing, tribal branding. An expert guide to the brand co-creation process de Brendan Richardson; Hampshire: Palgrave Macmillan, 2013 [Reseña]
Author/s | Sanz-Marcos, Paloma |
Department | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura |
Publication Date | 2014 |
Deposit Date | 2020-05-13 |
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Citation | Sanz-Marcos, P. (2014). Tribal marketing, tribal branding. An expert guide to the brand co-creation process de Brendan Richardson; Hampshire: Palgrave Macmillan, 2013 [Reseña]. Questiones publicitarias: revista internacional de comunicación y publicidad, 19, 135-136. |
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