Article
Can the customer's value co-creation behavior be measured?: validating a measurement scale based on the customer's perspective
Author/s | Vega Vázquez, Manuela
Revilla Camacho, María Ángeles Cossío Silva, Francisco José |
Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Publication Date | 2015 |
Deposit Date | 2020-05-07 |
Published in |
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Abstract | During the last years, the economic and social situation has been marked by the
crisis. Given this, rivalry between firms has increased and the difference between
competitive products has become almost imperceptible for ... During the last years, the economic and social situation has been marked by the crisis. Given this, rivalry between firms has increased and the difference between competitive products has become almost imperceptible for consumers. There are few opportunities to differentiate the offer and increasingly more firms see customer value as a key factor when seeking new ways of achieving and maintaining a competitive advantage. |
Citation | Vega Vázquez, M., Revilla Camacho, M.Á. y Cossío Silva, F.J. (2015). Can the customer's value co-creation behavior be measured?: validating a measurement scale based on the customer's perspective. Gestion 2000, 32 (2), 33-47. |
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