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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1
- Listar IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1 por autor
Listar IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1 por autor "García-Medina, Irene"
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Artículo
Vodafone: The relationship between brand image and online marketing strategies
Hasan Mahmud, Niaz; García-Medina, Irene (Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...