Listar IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1 por título
Mostrando ítems 5-7 de 7
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Artículo
Shopping as a selling strategy for tourism: combination of marketing mix tools
(Universidad de Sevilla, 2018)The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the ...
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Artículo
Theoretical approach of branding from a semiotic perspective
(Universidad de Sevilla, 2018)This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the ...
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Artículo
Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...