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Mostrando ítems 1-10 de 16
Artículo
Inclusive Application Interface Designe Aimed at Functional Illiterates
(Universidad Sevilla, 2019-12-31)
In this article, we highlight aspects of an investigation that seeks to build an inclusive design, which can support the development of an application prototype aimed at improving the writing and reading levels of functional ...
Artículo
Art at the point of sale : Its communicative potential and four different possibilities of application
(Universidad de Sevilla, 2019)
In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one ...
Artículo
Public Relations and Events: The Organization of Festivals as a Tool for Cultural Promotion
(Universidad Sevilla, 2019)
Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their ability to generate wealth in the cities where they are ...
Artículo
The Impact of Digital Influences on Teen Identity Building
(Universidad Sevilla, 2019-12-31)
Nowadays, the use of information and communication technologies has generated significant social, economic and cultural changes. This paper aims to address the impacts of digital influencers on the identity construction of ...
Artículo
The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)
Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of ...
Artículo
Exploratory factorial structure of Internet user reliability on the eve of federal elections
(Universidad de Sevilla, 2019)
Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting a debate and public consensus, generate negative emotions that result in social hopelessness, ...
Artículo
Contemporary terrorism in Syria through political cartoons
(Universidad de Sevilla, 2019)
The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image of Arab and Islamic society has been transformed into an evil vision. In contrast, the development ...
Artículo
Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market
(Universidad de Sevilla, 2019)
The relationship between brands and culture is not something new for brand managers. Starting from a situation of social tension characterized by the anxieties and the vital desires of a society, the management of brands ...
Artículo
False news and the work of information professionals in the coverage of events
(Universidad de Sevilla, 2019)
In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television journalists in the coverage of events. The realization of this study is justified since this ...
Artículo
How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business
(Universidad de Sevilla, 2019)
Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads ...