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Artículo
Effect of service brand equity on brand relationship of selected fast food in Nigeria
(Universidad de Sevilla, 2023)
Companies with a strong brand are less vulnerable to competitors’ marketing methods, resulting in higher profit margins, both economically and socially. In addition, there is the issue of long-term customer loyalty and ...
Artículo
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
(Universidad de Sevilla, 2022)
This study investigated the effect of sales promotion on customer patronage of household appliances in Lagos State. The purpose of the study was to examine the effectiveness of sales promotion (discount, premiums, and ...