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- IROCAMM: International Review of Communication and Marketing Mix
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Listar IROCAMM: International Review of Communication and Marketing Mix por autor "Dutra, Matheus José Machado"
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Artículo
Customer Profiling in the Ambit of Gaming: portraying lifestyles
Dutra, Matheus José Machado (Universidad de Sevilla, 2022)Customer profiling is a tool for lifestyle visualization that combines creative imagination techniques with storytelling ...