Artículo
Testing alternative measures of subjective norms in entrepreneurial intention models
Autor/es | Heuer, Annamária
Liñán, Francisco |
Departamento | Universidad de Sevilla. Departamento de Economía Aplicada I |
Fecha de publicación | 2013 |
Fecha de depósito | 2018-02-23 |
Publicado en |
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Resumen | Although the
theory of planned behaviour
can be applied to
entrepreneurship, study outcomes concerning the role of the subjective norm
construct vary substantially. Using da
ta ... Although the theory of planned behaviour can be applied to entrepreneurship, study outcomes concerning the role of the subjective norm construct vary substantially. Using da ta from ten dissim ilar countries, two critical topics held res ponsible for conflicting outcomes in research on entrepreneurial intention are investigated: 1 measurement issues 2 possible indirect influences betw een the motivational antecedents of intention. On the first topic, structural equations suggest that a simple multi-item subjective-norm measure is better than the frequently-applied product of normative beliefs and motivation to comply. On the second, structural equation modelling reveals that the internal consis tency and explanatory capacity of the constructs is about the same with the original model than with a modified model taking into account the indirect influences of subjective norms on attitudes and on perceived behavioural c ontrol. These results should serve as a guide for future theoretical and empiri cal development, and put existing study outcomes into perspective. |
Cita | Heuer, A. y Liñán, F. (2013). Testing alternative measures of subjective norms in entrepreneurial intention models. International Journal of Entrepreneurship and Small Business, 19 (1), 35-50. |
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