Article
The relationship among service experience, perceived value and behavioural intentions of customers in a group fitness class
Author/s | Baena Arroyo, Manuel Jesús
Gálvez Ruiz, Pablo Sánchez Oliver, Antonio Jesús ![]() ![]() ![]() ![]() ![]() ![]() ![]() Bernal García, Ainara |
Department | Universidad de Sevilla. Departamento de Educación Física y Deporte |
Publication Date | 2016 |
Deposit Date | 2017-04-24 |
Published in |
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Abstract | Understanding the importance of the customer perception during the experience in the fitness centre is fundamental to comprehend
behavioural intentions for fitness centre managers. This study attempts to understand how ... Understanding the importance of the customer perception during the experience in the fitness centre is fundamental to comprehend behavioural intentions for fitness centre managers. This study attempts to understand how important and necessary is consumer’s assessment of service experience, perceived value, and behavioural intention, and the relationships among theses variables into group fitness class (GFC), and Virtual fitness class (VFC). Data was collected from 1.943 customers. The confirmatory factor analysis indicated an adequate goodness-of-fit-indexes for the model obtained. Structural equation modeling analysis revealed the positive and significant effect of service experience on customers’ perceived value and behavioural intention, but results show that perceived value has poor fit on behavioural intentions. The overall customer’s perception of GFC and VFC can be a focus for fitness centre’s managers aiming to improve fitness service supply related to new technologies in the fitness industry to increase intentions to repurchase. |
Citation | Baena Arroyo, M.J., Gálvez Ruiz, P., Sánchez Oliver, A.J. y Bernal García, A. (2016). The relationship among service experience, perceived value and behavioural intentions of customers in a group fitness class. Revista de Psicología del Deporte, 25 (1), 89-92. |
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