Artículo
The use of organizational capabilities to increase customer value
Autor/es | Martelo-Landroguez, Silvia
Barroso Castro, Carmen Cepeda-Carrión, Gabriel |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2013 |
Fecha de depósito | 2017-02-23 |
Publicado en |
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Resumen | The importance of the customer's role in the management of a firm has been increasing for the last twenty
years. A firm's organizational capabilities, both internally and externally oriented, are essential for ... The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship management. The aim of the study is also to identify possible combinations of these organizational capabilities and to propose and analyze a sequence that will allow the creation of superior customer value. Thus, the authors test how a firm should recombine its existing capabilities when customers demand superior value in the Spanish banking industry. The results show that a specific combination of organizational capabilities can increase the customer value |
Agencias financiadoras | Ministerio de Economía y Competitividad (MINECO). España |
Identificador del proyecto | ECO2011-28 641-C02-01 |
Cita | Martelo-Landroguez, S., Barroso Castro, C. y Cepeda-Carrión, G. (2013). The use of organizational capabilities to increase customer value. Journal of business research, 66 (10), 2042-2050. |
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