Article
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment
Author/s | Gil Cordero, Eloy
Ledesma Chaves, Pablo Arteaga Sánchez, Rocío Mariano, Ari Melo |
Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Publication Date | 2024 |
Deposit Date | 2024-09-24 |
Published in |
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Abstract | Purpose – The aim of this study is to examine the behavioral intention (BI) to adopt the Coinbase Wallet by
Spanish users.
Design/methodology/approach – A survey was administered to individuals residing in Spain ... Purpose – The aim of this study is to examine the behavioral intention (BI) to adopt the Coinbase Wallet by Spanish users. Design/methodology/approach – A survey was administered to individuals residing in Spain between March and April 2021. There were 301 questionnaires analyzed. This research applies a new predictive model based on technology acceptance model (TAM) 2, the unified theory of acceptance and use of technology (UTAUT) model, the theory of perceived risk and the commitment trust theory. A mixed partial least squares structural equation modeling (PLS-SEM)/fuzzy-set qualitative comparative analysis (fsQCA) methodology was employed for the modeling and data analysis. Findings – The results showed that all the variables proposed have a direct and positive influence on the intention to use a Coinbase Wallet. The findings present clear directions for traders, investors and academics focused on improving their understanding of the characteristics of these markets. Originality/value – First, this study addresses important concerns relating to the adoption of crypto-wallets during the global pandemic. Second, this research contributes to the existing literature by adding electronic word of mouth (e-WOM), trust, web quality and perceived risk as new drivers of the intention to use the Coinbase Wallet, providing unique and innovative insights. Finally, the study offers a solid methodological contribution by integrating linear (PLS) and nonlinear (fsQCA) techniques, showing that both methodologies provide a better understanding of the problem and a more detailed awareness of the patterns of antecedent factors |
Citation | Gil Cordero, E., Ledesma Chaves, P., Arteaga Sánchez, R. y Mariano, A.M. (2024). Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment. International Journal of Bank Marketing, 42 (3), 536-570. https://doi.org/10.1108/IJBM-01-2023-0035. |
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