Article
Corporate hosts: The rise of professional management in the short-term rental industry
Author/s | Cocola Gant, Agustín
Jover Báez, Jaime ![]() ![]() ![]() ![]() ![]() ![]() ![]() Carvalho, Luis Chamusca, Pedro |
Department | Universidad de Sevilla. Departamento de Geografía Humana |
Publication Date | 2021 |
Deposit Date | 2022-11-13 |
Published in |
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Abstract | This paper explores the rise of short-term rental (STR) management companies and reveals the transition from a
sharing economy activity to the consolidation of a professional industry hinging on what we call ‘corporate
hosts’. ... This paper explores the rise of short-term rental (STR) management companies and reveals the transition from a sharing economy activity to the consolidation of a professional industry hinging on what we call ‘corporate hosts’. By relying on interviews with companies operating in Lisbon and Porto, Portugal, we found: first, that a phenomenon of market concentration occurred in which individual hosts have outsourced the management of their properties to corporate hosts; second, that through the use of digital technology and vertical integration, corporate hosts are able to enhance the profitability of large portfolios of STRs; and, third, that corporate hosts imitate practices from the hotel industry, leading to the formation of a hybrid product in which the lines between hotels and STRs have blurred. We argue that corporate hosts constitute a new layer of intermediation that challenges the way we understand the STR industry and the overall functioning of this market. |
Funding agencies | Portuguese Science and Technology Research Council |
Project ID. | PTDC/GES-URB/30551/2017
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Citation | Cocola Gant, A., Jover Báez, J., Carvalho, L. y Chamusca, P. (2021). Corporate hosts: The rise of professional management in the short-term rental industry. Tourism Management Perspectives, 40 (100879). https://doi.org/10.1016/j.tmp.2021.100879. |
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Jaime Jover - Corporate hosts.pdf | 1.082Mb | ![]() | View/ | |