ListarIROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2 por materia "Biotecnología"
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Artículo
Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up
(Universidad de Sevilla, 2022)Start-ups are currently in the spotlight in all countries, especially in developed countries, where they are seen as a ...