Ponencia
The emotional impact of hotel room colour in Spanish and Equatorian tourists
Autor/es | Buenaño, Mónica P.
Museros, Lledó González Abril, Luis |
Coordinador/Director | Villaret, Mateu
Alsinet, Teresa Fernández, Cèsar Valls, Aïda |
Departamento | Universidad de Sevilla. Departamento de Economía Aplicada I |
Fecha de publicación | 2021 |
Fecha de depósito | 2022-08-26 |
Publicado en |
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ISBN/ISSN | 978-1-64368-210-5 (impreso) 978-1-64368-211-2 (electrónico) |
Resumen | Research suggests that colour plays an important role in creating wellness
emotions in hotel customers. This paper considers that tourists’ needs for wellness
may be satisfied by manipulating existing elements of a hotel, ... Research suggests that colour plays an important role in creating wellness emotions in hotel customers. This paper considers that tourists’ needs for wellness may be satisfied by manipulating existing elements of a hotel, such as the colour of a hotel room. The paper studies the relationship between tourists’ emotions and the main colour of a hotel room, and also the relationship between that emotion and their intention to stay in the hotel, and even the price that the tourists are willing to pay. Also, the paper studies the role of cultural differences in these relationships, specifically between Spanish and Equatorian tourists. |
Agencias financiadoras | Ministerio de Economia y Comercio. España Universitat Jaume I Ministerio de Ciencia, Innovación y Universidades (MICINN). España |
Identificador del proyecto | TIN2016-88835-RET
UJIB2020- 15 PGC2018-102145-B-C21 PGC2018-102145-B-C22 |
Cita | Buenaño, M.P., Museros, L. y González Abril, L. (2021). The emotional impact of hotel room colour in Spanish and Equatorian tourists. En Artificial Intelligence Research and Development. 23rd International Conference of the Catalan Association for Artificial Intelligence (149-158), IOS Press. |
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