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Artículo
O Papel do Instagram na Decisão de Compras de Viagens de Lua de Mel: Um Estudo Sob a Perspectiva das Noivas
(Universidad de Sevilla, 2021)
It is increasingly noticeable, the power of influence that social networks have on consumer behavior. In this sense, this study sought to understand how posts on Instagram influence the decision to purchase honeymoon tourist ...