Artículo
Generating customer value through the boosting of relationships and organisational innovativeness
Autor/es | Leal Rodríguez, Antonio Luis |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2020 |
Fecha de depósito | 2021-02-09 |
Publicado en |
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Resumen | This study aims to shed light on the question of how companies can generate customer value
within the current increasingly dynamic, turbulent and hypercompetitive settings. With this
purpose, we intend to examine whether ... This study aims to shed light on the question of how companies can generate customer value within the current increasingly dynamic, turbulent and hypercompetitive settings. With this purpose, we intend to examine whether relationship learning mechanisms and organisational innovativeness are actually key drivers of customer value. Concretely, this paper proposes and tests a mediation model that links relationship learning, organisational innovativeness and customer value. In order to test the research model and hypotheses posited in this study, we rely on the use of partial least squares (PLS) path-modelling, a variance-based structural equations modelling technique. We apply this technique to a sample composed of 153 innovation-intensive firms based in Spain. The findings support the influence of relationship learning and organisational innovativeness in customer value. |
Cita | Leal Rodríguez, A.L. (2020). Generating customer value through the boosting of relationships and organisational innovativeness. Knowledge Management Research & Practice, 18 (3), 336-347. |
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