dc.creator | Rondán Cataluña, Francisco Javier | es |
dc.creator | Ramírez Correa, Patricio | es |
dc.creator | Arenas Gaitán, Jorge | es |
dc.creator | Ramírez-Santana, Muriel | es |
dc.creator | Grandón, Elizabeth E. | es |
dc.creator | Alfaro Pérez, Jorge | es |
dc.date.accessioned | 2020-09-11T12:02:45Z | |
dc.date.available | 2020-09-11T12:02:45Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Rondán Cataluña, F.J., Ramírez Correa, P., Arenas Gaitán, J., Ramírez-Santana, M., Grandón, E.E. y Alfaro Pérez, J. (2020). Social network communications in chilean older adults. International Journal of Environmental Research and Public Health, 17 (17), 6078-. | |
dc.identifier.issn | 1660-4601 | es |
dc.identifier.uri | https://hdl.handle.net/11441/100990 | |
dc.description.abstract | The growth of older adults in new regions poses challenges for public health. We know
that these seniors live increasingly alone, and this impairs their health and general wellbeing.
Studies suggest that social networking sites (SNS) can reduce isolation, improve social participation,
and increase autonomy. However, there is a lack of knowledge about the characteristics of older
adult users of SNS in these new territories. Without this information, it is not possible to improve the
adoption of SNS in this population. Based on decision trees, this study analyzes how the elderly users
of various SNS in Chile are like. For this purpose, a segmentation of the di erent groups of elderly
users of social networks was constructed, and the most discriminating variables concerning the use
of these applications were classified. The results highlight the existence of considerable di erences
between the various social networks analyzed in their use and characterization. Educational level
is the most discriminating variable, and gender influences the types of SNS use. In general, it is
observed that the higher the educational level, the more the di erent social networking sites are used. | es |
dc.format | application/pdf | es |
dc.format.extent | 17 pg | es |
dc.language.iso | eng | es |
dc.publisher | MDPI | es |
dc.relation.ispartof | International Journal of Environmental Research and Public Health, 17 (17), 6078-. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Social networking sites | es |
dc.subject | Older adults | es |
dc.subject | Decision trees | es |
dc.subject | Segmentation | es |
dc.subject | Chile | es |
dc.title | Social network communications in chilean older adults | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | https://doi.org/10.3390/ijerph17176078 | es |
dc.identifier.doi | 10.3390/ijerph17176078 | es |
dc.journaltitle | International Journal of Environmental Research and Public Health | es |
dc.publication.volumen | 17 | es |
dc.publication.issue | 17 | es |
dc.publication.initialPage | 6078 | es |