Browsing IROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/2 by Issue Date
Now showing items 1-6 of 6
-
Article
Public Relations and Events: The Organization of Festivals as a Tool for Cultural Promotion
(Universidad Sevilla, 2019)Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture ...
-
Article
Inclusive Application Interface Designe Aimed at Functional Illiterates
(Universidad Sevilla, 2019-12-31)In this article, we highlight aspects of an investigation that seeks to build an inclusive design, which can support the ...
-
Article
The Impact of Digital Influences on Teen Identity Building
(Universidad Sevilla, 2019-12-31)Nowadays, the use of information and communication technologies has generated significant social, economic and cultural ...
-
Article
Analysis of Social Representations in the Red Chronicle Editorial Produced in Ecuador
(Universidad Sevilla, 2019-12-31)The purpose of this research is to analyze the construction of the imaginary and the social representation of the red ...
-
Article
The reader of Red Chronicle between Tastes and Images. Daily Extra Case
(Universidad Sevilla, 2019-12-31)The red chronicle is a genre that is used to name the reports, which, for the most part, present attacks on the life of ...
-
Article
Construction of the Social Imaginary from an Advertising Perspective in Sensationalist Media
(Universidad Sevilla, 2019-12-31)The purpose of this research is to analyze the relationship between the construction of the imaginary and the social ...