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Listar por autor "Lara Rubio, J."
Mostrando ítems 1-5 de 5
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Artículo
Cultural sustainability in university students’ flamenco music event attendance: a neural networks approach
Sancha Navarro, Jesús Manuel de; Lara Rubio, J.; Oliver Alfonso, María Dolores; Palma Martos, Luis Antonio (MDPI, 2021)University students consume live music; however, almost 40% declare that they have never attended a flamenco show, an ...
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Examining user behavior with machine learning for efective mobile peer-to-peer payment adoption
Blanco Oliver, Antonio Jesús; Lara Rubio, J.; Irimia Diéguez, Ana Isabel; Liébana-Cabanillas, Francisco (Springer, 2024)Disruptive innovations caused by FinTech (i.e., technology-assisted customized fnancial services) have brought digital ...
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Explanatory and predictive model of the adoptionof P2P payment systems
Lara Rubio, J.; Villarejo Ramos, Ángel Francisco; Liébana-Cabanillas, Francisco (Taylor and Francis, 2020)The purpose of this paper is to identify the factors affecting the intention to use peer-to-peer (P2P)mobile payment. ...
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The effects of pricing strategy on the efficiency and self-sustainability of microfinance institutions: a case study
Durango, María Patricia; Lara Rubio, J.; Navarro Galera, Andrés; Blanco Oliver, Antonio Jesús (Routledge Journals, Taylor & Francis Ltd, 2022)To become financially self-sustainable, Microfinance Institutions (MFIs) trigger a schism in their management modes, thereby ...
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Artículo
What drives consumers to use P2P payment systems? An analytical approach based on the stimulus– organism–response (S-O-R) model
Irimia Diéguez, Ana Isabel; Liébana-Cabanillas, Francisco; Blanco Oliver, Antonio Jesús; Lara Rubio, J. (Emerald Publishing Limited, 2023)Purpose – Traditional payment systems based on cash and bank cards are being replaced by new innovative formats. This ...