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Listar por autor "Gil Cordero, Eloy"
Mostrando ítems 1-18 de 18
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Artículo
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
Gil Cordero, Eloy; Ledesma Chaves, Pablo; Baena Luna, Pedro (Wiley, 2023)Online sales in the textile sector are undergoing a comprehensive renewal process as aresult of COVID-19. This article ...
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Artículo
Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
Gil Cordero, Eloy; Rodríguez Rad, Carlos J.; Ledesma Chaves, Pablo; Sánchez del Río Vázquez, María Elena (Cell, 2023)After the COVID-19 pandemic, the use of virtual platforms, social networks and online applica- tions has been totally ...
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Tesis Doctoral
Análisis de la marca de distribuidor en el entorno online y offline
Gil Cordero, Eloy (2017-06-05)En el presente trabajo se estudia la marca de distribuidor desde varios puntos de vista. En primer lugar, investigando ...
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Artículo
Cryptocurrencies as a financial tool: acceptance factors
Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Arrás Cortés, Manuel Jesús (MDPI, 2020)Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be ...
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Capítulo de Libro
Elementos del mix de comunicación: Innovación docente aplicada a la asignatura de Introducción al Marketing
Gil Cordero, Eloy (Editorial Universidad de Sevilla, 2022)La innovación docente forma parte de la evolución del profesorado y como tal, se aplica en esta comunicación que forma ...
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Ponencia
El Greenwashing o como destapar estrategias comerciales de ventas falsas que se apoyan en una filosofía "verde"
Ortega Gutiérrez, Jaime; Gil Cordero, Eloy; Cepeda Carrión, Ignacio Francisco; Cabrera-Sánchez, Juan-Pedro (Instituto Politécnico de Bragança, 2020)En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia ...
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Artículo
Influence of macroeconomic indices on European private labels
Gil Cordero, Eloy; Rondán Cataluña, Francisco Javier; Rey Moreno, Manuel (Vilnius Gediminas Technical University Press, 2016)In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market ...
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Artículo
Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
Navarro García, Antonio; Ledesma Chaves, Pablo; Gil Cordero, Eloy; De-Juan-Vigaray, María Dolores (Elsevier, 2024-01)The aim of this paper is to fill the existing research gap in the knowledge of the interrelationships between relational ...
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Artículo
Intention to take COVID-19 vaccine as a precondition for international travel: application of extended norm-activation model
Radic, Aleksandar; Koo, Bonhak; Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Han, Heesup (MDPI, 2021)The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary ...
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Trabajo Fin de Grado
Índices macroeconómicos vs. volumen y valor de marca distribuidor en el contexto de Europa y EE.UU.
Sigüenza Morales, Daniel (2019)Esta investigación aborda el estudio de la relación existente entre varios indicadores macroeconómicos con la marca ...
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Artículo
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Cepeda Carrión, Ignacio Francisco; Ortega Gutiérrez, Jaime (MDPI, 2021)The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ...
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Artículo
Performance of retail stores at airports and their role in boosting traveler satisfaction and willingness to repurchase
Han, Heesup; Quan, Wei; Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro; Yu, Jongsik (MDPI, 2021)Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant ...
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Trabajo Fin de Grado
Plan de marketing para la creación de una marca propia de telecomunicaciones a nivel local
Núñez Solís, Juan Antonio (2019)Trabajo de fin de Grado (TFG) consistente en la realización de un plan de marketing basándose en la revisión bibliográfica, ...
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Artículo
Premium Private Label strategies: social networks and traditional perspectives
Gil Cordero, Eloy; Rondán Cataluña, Francisco Javier; Rey Moreno, Manuel (Elsevier, 2021)tThe main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we haveobtained data ...
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Artículo
Private label and macroeconomic indexes: an artificial neural networks application
Gil Cordero, Eloy; Cabrera-Sánchez, Juan-Pedro (MDPI, 2020)Retail companies operate with a private label assortment of 40–45% of their total assortment, which has led to a significant ...
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Artículo
Private Label and Macroeconomic Indicators: Europe and USA
Gil Cordero, Eloy; Rondán Cataluña, Francisco Javier; Sigüenza-Morales, Daniel (MDPI, 2020)In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market ...
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Artículo
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
Velicia Martín, Félix Antonio; Cabrera-Sánchez, Juan-Pedro; Gil Cordero, Eloy; Palos Sánchez, Pedro Ramiro (2021)Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments ...
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Artículo
Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
Maldonado López, Belén; Ledesma Chaves, Pablo; Gil Cordero, Eloy (Elsevier, 2023)Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent ...