idUS - Author profile: García-Jurado, Alejandro

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Name	García-Jurado, Alejandro
Department	Contabilidad y Economía Financiera
Knowledge area	Economía Financiera y Contabilidad
Professional category	Profesor Sustituto Interino
E-mail	Request

No. publications

3
No. visits

911
No. downloads

1749

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Publications
Article A New Approach to Social Entrepreneurship: A Systematic Review and Meta-Analysis García-Jurado, Alejandro; Pérez Barea, José Javier; Nova, Rodrigo J. (MDPI, 2021) All social entrepreneurship experts state that the issue of definition is the main problem affecting research in this ...
Article Does gamification engage users in online shopping? García-Jurado, Alejandro; Torres-Jiménez, Mercedes; Leal Rodríguez, Antonio Luis; Castro-González, Pilar (Elsevier, 2021) Since prior research has shown that engagement might exert positive effects on value creation and continuous purchase ...
Presentation Validación de la escala de engagement y efectos de la gamificación en el e-Commerce español García-Jurado, Alejandro; Torres-Jiménez, Mercedes; Castro-González, Pilar; Leal-Rodríguez, Antonio Luis; Rondán Cataluña, Francisco Javier (ESIC, 2017) En este artículo presentamos la Escala de Engagement de Usuario (UES) como un instrumento válido y fiable para medir el ...