Author profile: Ledesma Chaves, Pablo
Institutional data
Name | Ledesma Chaves, Pablo |
Department | Administración de Empresas y Marketing |
Knowledge area | Comercialización e Investigación de Mercados |
Professional category | Profesor Sustituto |
Request | |
Statistics
-
No. publications
12
-
No. visits
1257
-
No. downloads
2977
Publications |
---|
Article
Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
(Emerald, 2024)
Purpose – The purpose of the research is to analyze the factors that determine the intention of small- and medium-sized ... |
Article
Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
(Elsevier, 2024)
The aim of this paper is to fill the existing research gap in the knowledge of the interrelationships between relational ... |
Article
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment
(Emerald, 2024)
Purpose – The aim of this study is to examine the behavioral intention (BI) to adopt the Coinbase Wallet by Spanish ... |
Article
Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
(Elsevier, 2023)
Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent ... |
Article
Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
(Cell, 2023)
After the COVID-19 pandemic, the use of virtual platforms, social networks and online applica- tions has been totally ... |
Article
Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
(Wiley, 2023)
Online sales in the textile sector are undergoing a comprehensive renewal process as aresult of COVID-19. This article ... |
Article
Dynamic Innovation Capabilities and their Impact on Export Performance in Times of Economic Crisis
(Fundação Escola de Comércio Álvares Penteado, 2022)
Purpose – To determine the mediator role of innovative dynamic capabilities in performance in the ... |
Chapter of Book
Modelo de aplicación de un Ciclo de Mejora en el Aula (CIMA) en la asignatura Comunicación Comercial (Grado en Marketing)
(Editorial Universidad de Sevilla, 2022)
El presente documento recoge la implantación de un CIMA en la asignatura Comunicación Comercial del Grado en Marketing e ... |
PhD Thesis |
Chapter of Book |
Presentation
La capacidad dinámica de innovación: mediación sobre la estrategia de incremento de mercados internacionales en tiempos de crisis económica
(2020)
Cuando se producen fases de descenso de la demanda, las empresas se ven obligadas a buscar opciones y alternativas que les ... |
Final Degree Project
Estudio sobre las preferencias gastronómicas de los consumidores en los Palacios y Villafranca (Sevilla)
(2020)
En el presente proyecto de investigación se lleva a cabo un análisis interno y externo sobre el sector gastronómico del ... |