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The influence of social value and selfcongruity on interpersonal connections in virtual social networks by Gen-Y tourists

 

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Opened Access The influence of social value and selfcongruity on interpersonal connections in virtual social networks by Gen-Y tourists
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Author: Luna Cortes, Gonzalo
López-Bonilla, Luis Miguel
López-Bonilla, Jesús Manuel
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2019
Document type: Article
Abstract: This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks. A quantitative study was performed using a sample of young travelers from Spain. The methodologies of Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM) were used to analyze the results. The findings of the research show that self-congruity influences the perceived social value; the perceived social value leads to satisfaction and the creation of interpersonal connections in virtual social networks; and the interpersonal connections in virtual social networks influence the use of these tools by Generation Y travelers.
Cite: Luna Cortes, G., López-Bonilla, L.M. y López-Bonilla, J.M. (2019). The influence of social value and selfcongruity on interpersonal connections in virtual social networks by Gen-Y tourists. PLoS ONE, 14 (6)
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URI: https://hdl.handle.net/11441/88361

DOI: 10.1371/journal.pone.0217758

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