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El papel de la ética y responsabilidad social en la efectividad organizacional: un estudio de sus causas y consecuencias

 

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Opened Access El papel de la ética y responsabilidad social en la efectividad organizacional: un estudio de sus causas y consecuencias
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Author: Ramos Hidalgo, María Encarnación
Acedo González, Francisco José
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Date: 2005
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: Este estudio persigue dos objetivos. El primero es realizar una revisión de las principales y mayores contribuciones teóricas y empíricas a la ética aplicada a las actividades de marketing. Específicamente, el objetivo de esta revisión es el acerc...
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This study pursues two objectives. The first one consists in analysing the most important theoretical and empirical contributions done in marketing ethics. This revision pretends to bring us the most important models aimed at explaining the decision-making process in organizations, as well as the contributions made by each of them to the marketing ethics field. At the same time as identifying and examining the main variables used up to now, we propose a model in order to test nine hypotheses about the causes and consequences of CEO’s perceptions about the role that ethics and social responsibility have on the organizational effectiveness directives and their impact on perceived moral intensity. These hypotheses are tested within a Spanish marketers sample.
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Format: PDF

URI: https://hdl.handle.net/11441/81258

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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