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As empresas born global: ruptura ou adaptação do modelo de internacionalização por etapas?

 

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Author: Brito, Carlos
Moutinho, Raquel Meneses
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Date: 2005
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: O processo de internacionalização tem merecido a atenção de muitos investigadores ao longo das últimas três décadas. Johanson e Valhne (1977) construíram um modelo dinâmico no qual a internacionalização é vista como um processo gradual semelhante ...
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The internationalization process has been the topic of a lot of researches during the past three decades. Johanson and Valhne (1977) have made a dynamic model, which contends that the internationalization process is gradual, such as “rings in water”. Firms begin operating only in domestic-market inasmuch as this is their home base, and then they gradually they improve commitments and resources in the foreign markets. However, empirical and theoretical studies report a new kind of firms, the so-called born global firms, which start exporting since the birth. They don’t develop in incremental stages related to the internationalization activities. They begin the internationalization right from the birth in very distant markets. Some authors argue that the Uppsala Model was dead, and that a new paradigm is necessary. The purpose of this article is to know if the Uppsala model can be adapted and if it can be useful.
Cite: Brito, C. y Moutinho, R.M. (2005). As empresas born global: ruptura ou adaptação do modelo de internacionalização por etapas?. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (37-46), Sevilla: Universidad de Sevilla.
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URI: https://hdl.handle.net/11441/81243

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