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Un análisis exploratorio en PYMES del efecto modulador del entorno sobre la relación entre orientación al mercado y resultados empresariales

 

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Opened Access Un análisis exploratorio en PYMES del efecto modulador del entorno sobre la relación entre orientación al mercado y resultados empresariales
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Author: Hernández Mogollón, José Manuel
Martín Armario, Enrique
Leal Millán, Antonio Genaro
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Date: 2005
Published in: Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (2005), p 795-811
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: We find a great number of works in marketing literature that study the effect moderator of the environment in the relationship among market orientation and performance. In spite of strong supports theoretical that has been developed on this issue, actually there are few empiric works that have verified this effect moderator positively. The main purpose of this work is to recapture this topic, and from a behavioural perspective of the market orientation construct, to analyse in small and medium firms if certain variables of environment affect to its relationship on the organizational performance.
Cite: Hernández Mogollón, J.M., Martín Armario, E. y Leal Millán, A.G. (2005). Un análisis exploratorio en PYMES del efecto modulador del entorno sobre la relación entre orientación al mercado y resultados empresariales. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (795-811), Sevilla: Universidad de Sevilla.
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Format: PDF

URI: https://hdl.handle.net/11441/80453

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