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Valores de los jóvenes y responsabilidad social corporativa en las decisiones de compra: un estudio empírico en España y Portugal

 

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Opened Access Valores de los jóvenes y responsabilidad social corporativa en las decisiones de compra: un estudio empírico en España y Portugal
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Author: Bigné, Enrique
Farhangmehr, Minoo
Andreu Simó, Luisa
Jalali, Marjan Sara
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Date: 2005
Published in: Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (2005), p 813-826
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: La Responsabilidad Social Corporativa (RSC) está adquiriendo un notable interés en la investigación y práctica del marketing. Parece apuntarse una mayor conciencia sobre la necesidad de lograr resultados en una triple dimensión: económica, medioam...
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Corporate Social Responsibility (CSR) is becoming the subject of considerable interest in both marketing research and practice. Popular wisdom in the area tells us consumers are increasingly more concerned with corporate activities, not just in an economic sense, but in terms of their environmental and social impact as well. There are very few studies, however, able to corroborate this statement. With this study we attempt to fill this gap by focusing on the consumer perceptions of CSR and their influence on purchasing behaviour. The paper thus aims to: analyse the level of knowledge of CSR by Spanish and Portuguese young consumers on the perception of socially responsible companies, measure the importance of CSR dimensions on consumer purchasing decisions, assess the effect of consumers’ values on the utilization of CSR dimensions on consumer purchasing decisions, and analyse consumer perceptions of the activities of companies deemed socially responsible.
Cite: Bigné, E., Farhangmehr, M., Andreu Simó, L. y Jalali, M.S. (2005). Valores de los jóvenes y responsabilidad social corporativa en las decisiones de compra: un estudio empírico en España y Portugal. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (813-826), Sevilla: Universidad de Sevilla.
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URI: https://hdl.handle.net/11441/80377

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