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S-D- logic and co-creation in tourism industry.

 

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Acceso restringido S-D- logic and co-creation in tourism industry.
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Author: Solakis, Konstantinos
Director: López-Bonilla, Jesús Manuel
Peña Vinces, Jesús del Carmen
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2018-09-24
Document type: Doctoral Thesis
Abstract: Nowadays, Value Co-Creation (VCC) has become a central paradigm for many scientific disciplines, including strategic management, consumer behaviour, and international marketing. This new revolutionary concept developed by Prahalad & Ramaswamy (2000)...
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Cite: Solakis, K. (2018). S-D- logic and co-creation in tourism industry.. (Tesis Doctoral Inédita). Universidad de Sevilla, Sevilla.
Size: 38.83Mb
Format: PDF
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URI: https://hdl.handle.net/11441/79021

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