Acceso restringido S-D- logic and co-creation in tourism industry.
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Autor: Solakis, Konstantinos
Director: López Bonilla, Jesús Manuel
Peña Vinces, Jesús del Carmen
Departamento: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Fecha: 2018-09-24
Tipo de documento: Tesis Doctoral
Resumen: Nowadays, Value Co-Creation (VCC) has become a central paradigm for many scientific disciplines, including strategic management, consumer behaviour, and international marketing. This new revolutionary concept developed by Prahalad & Ramaswamy (2000) consider customers as a source of competitiveness for the firms. VCC put the customers in the first place and made them the most relevant group of stakeholders, especially by service industries, such as hospitality and tourism (Chathoth, Altinay, Harrington, Okumus, & Chan, 2013; Hayslip, Gallarza, & Andreu, 2013; Park & Vargo, 2012). In an attempt to formalise and measure the VCC process the DART framework has been developed (Prahalad & Ramaswamy, 2004), and it focused on four main building blocks of value co-creation process: Dialogue, Access, Risk-Assessment, and Transparency (DART). Our PhD thesis aims to examine the impact of VCC procedures in the hospitality sector. To achieve our aim, we have developed a measurement scale based on...
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Cita: Solakis, K. (2018). S-D- logic and co-creation in tourism industry.. (Tesis Doctoral Inédita). Universidad de Sevilla, Sevilla.
Tamaño: 38.83Mb
Formato: PDF
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URI: https://hdl.handle.net/11441/79021

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