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Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico

 

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Author: Cambra-Fierro, Jesús J.
Centeno, Edgar
Olavarría, Ana
Vázquez-Carrasco, Rosario
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 580-588
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: Some factors such as the globalization and the development of information technologies are changing the dynamics of the relationship marketing bases. The new competitive framework defined by the relevance of online channels have caused the way of ap...
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Cite: Cambra-Fierro, J.J., Centeno, E., Olavarría, A. y Vázquez-Carrasco, R. (2017). Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico. En XXIX Congreso de Marketing AEMARK (580-588), Sevilla: ESIC.
Size: 458.0Kb
Format: PDF

URI: https://hdl.handle.net/11441/78153

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