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Country knowledge and familiarity effects on consumer perceived risk and rejection of foreign-made products

 

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Author: García-de-Frutos, Nieves
Ortega-Egea José Manuel
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 811-820
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: Las preocupaciones de los consumidores por los productos fabricados en el extranjero plantean interrogantes sobre lo que éstos conocen acerca del país de origen y la medida en que ese conocimiento se traduce en su rechazo de los productos extranjero...
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Consumer concerns about foreign-made products raise questions about what consumers know about the COO and the extent to which such knowledge translates into their rejection of foreign products. The present examines three types country knowledge variables, along with familitarity/usage experience, as potential antecedents of perceived risk and, in turn, of Spanish consumers’ reluctance to buy and (non-)ownership of Chinese apparel products. The findings reveal that environmental country knowledge can engender self-image/social risk, whereas familiarity/usage experience reduces both self-image/social and performance risks. As expected, the two distinct risk types considered here significantly contributed to consumers’ reluctance to buy (positively) and product ownership (negatively). Theoretical implications are discussed.
Cite: García-de-Frutos, N. y Ortega-Egea José Manuel, (2017). Country knowledge and familiarity effects on consumer perceived risk and rejection of foreign-made products. En XXIX Congreso de Marketing AEMARK (811-820), Sevilla: ESIC.
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Format: PDF

URI: https://hdl.handle.net/11441/78094

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