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Examining the role of product involvement in consumption elicited emotions

 

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Opened Access Examining the role of product involvement in consumption elicited emotions
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Author: Calvo Porral, Cristina
Ruiz Vega, Agustín
Lévy-Mangin, Jean-Pierre
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 147-164
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: La implicación tiene una influencia muy importante en el comportamiento del consumidor. Este trabajo aborda las siguientes preguntas: “¿Influye la implicación con el producto en cómo las emociones crean la satisfacción con los productos?”, y “¿la im...
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Involvement has a major impact on consumer behavior. This study addresses the following questions: “Does product involvement influence how emotions drive satisfaction with products?”, and “does product involvement play a moderating role in the relat...
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Cite: Calvo Porral, C., Ruiz Vega, A. y Lévy-Mangin, J. (2017). Examining the role of product involvement in consumption elicited emotions. En XXIX Congreso de Marketing AEMARK (147-164), Sevilla: ESIC.
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URI: https://hdl.handle.net/11441/78029

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