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Secure webs and buying intention: the moderating role of usability

 

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Opened Access Secure webs and buying intention: the moderating role of usability
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Author: Canales Ronda, Pedro
Kuster Boluda, Ines
Vila López, Natalia
Coordinator/Director: Cossío Silva, Francisco José
Date: 2009
Published in: Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (2009), p 1-18
ISBN/ISSN: 9788473566094
Document type: Presentation
Abstract: El presente trabajo ha planteado un modelo conceptual a fin de mostrar como los antecedentes de la intención de compra se ven reforzados en contextos de Webs altamente usables. Específicamente, el trabajo analiza en profundidad el rol moderador de...
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A conceptual model has been proposed to show how buying intention antecedents are reinforced in highly usable contexts. Specifically, this paper deeply analyses the moderator role of system variables (usability) on explaining the relationship betw...
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Cite: Canales Ronda, P., Kuster Boluda, I. y Vila López, N. (2009). Secure webs and buying intention: the moderating role of usability. En Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (1-18), Sevilla: ESIC.
Size: 188.7Kb
Format: PDF

URI: https://hdl.handle.net/11441/77858

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