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Vodafone: The relationship between brand image and online marketing strategies

 

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Author: Hasan Mahmud, Niaz
García-Medina, Irene
Date: 2018
Published in: IROCAMM : International Review Of Communication And Marketing Mix, 1, 7-31.
Document type: Article
Abstract: The competition in global marketplaces is progressively increasing due to a large number of local players that form the telecom industry. For this reason, it is essential for companies to establish a strong brand image to maintain its position in th...
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Cite: Hasan Mahmud, N. y García-Medina, I. (2018). Vodafone: The relationship between brand image and online marketing strategies. IROCAMM : International Review Of Communication And Marketing Mix, 1, 7-31.
Size: 416.3Kb
Format: PDF

URI: https://hdl.handle.net/11441/77176

DOI: 10.12795/IROCAMM.2018.i1.01

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This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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