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Oleotourism as a sustainable product: an analysis of its demand in the South of Spain (Andalusia)

Opened Access Oleotourism as a sustainable product: an analysis of its demand in the South of Spain (Andalusia)

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Autor: Millán Vázquez de la Torre, Mª Genoveva
Pablo-Romero Gil-Delgado, María del Populo
Sánchez-Rivas García, Javier
Departamento: Universidad de Sevilla. Departamento de Análisis Económico y Economía Política
Fecha: 2018
Publicado en: Sustainability, 10 (1)
Tipo de documento: Artículo
Resumen: Olive oil has generated a new tourism offer in Spain called oleotourism. Visitors can enjoy landscapes of ancient olive groves and visit its oil mills called almazaras, to learn about its manufacture and to taste different oil varieties. Andalusia, located in the south of Spain, produces 60% of Spain’s olive oil, having the largest number of almazaras, and therefore most oleotourism offers. This differentiated tourism offer requires identifying the profile of oleotourists to determine sustainable strategies to increase demand without harming the local community. The objective of this study is to identify the Andalusian oleotourism offer according to the profile of oleotourists and project its demand evolution, in order to offer a sustainable product best suited to the demand. With this aim, three techniques are applied in this study: a random survey addressed to oleotourists in Andalusia, a SWOT (strengths, weaknesses, opportunities, and threats) analysis to evaluate the str...
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Cita: Millán Vázquez de la Torre, M.G., Pablo-Romero Gil-Delgado, M.d.P. y Sánchez-Rivas García, J. (2018). Oleotourism as a sustainable product: an analysis of its demand in the South of Spain (Andalusia). Sustainability, 10 (101)
Tamaño: 1.723Mb
Formato: PDF

URI: https://hdl.handle.net/11441/69336

DOI: 10.3390/su10010101

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