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Los efectos de las redes ciudadanas en la campaña electoral del 9-M

 

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Author: Franco-Álvarez, Guillermina
García Martul, David
Date: 2008
Published in: Ámbitos. Revista Internacional de Comunicación, 17, 25-36.
Document type: Article
Abstract: La campaña electoral del 9-M en España ha propiciado desde los medios digitales y audiovisuales un espacio de convergencia tecnológica orientada a potenciar la difusión de los mensajes electoralistas y a crear un espacio nuevo de promoción desde las...
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The election campaign of 9-M in Spain has led since digital media and audiovisual an area of convergence of technologies aimed at enhancing the dissemination of messages electioneering and créate a new space advocacy electioneering from new platforms emerging civic networks. Behold the subject of our investigation focuses on the effects and tools that are used by political parties with greater parliamentary representation. To that end, we look at some of the technologies employed during this campaign and its impact on the digital space. Thus, we will provide a methodology focused on observing the use made of these technologies during the last election campaign. The methodology has been qualitative analysis drawn from interviews and reports from the various cabinets communication and representatives involved in the campaign’s institutional PP (Partido Popular) and the PSOE (Spanish Socialist Workers’ Party).
Cite: Franco-Álvarez, G. y García Martul, D. (2008). Los efectos de las redes ciudadanas en la campaña electoral del 9-M. Ámbitos. Revista Internacional de Comunicación, 17, 25-36.
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URI: http://hdl.handle.net/11441/68142

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