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Importancia de la gestión de la comunicación en periodos de crisis empresariales

 

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Author: Sánchez Calero, María Luisa
Date: 2002
Published in: Ámbitos. Revista Internacional de Comunicación, 7 y 8, 165-179.
Document type: Article
Abstract: Este artículo trata de resumir el trabajo de campo que se lleva realizando desde 1996 acerca de las “situaciones de crisis” en las empresas españolas y cuyo punto culminante es la elaboración de mi tesis doctoral sobre el asunto. Una investigación q...
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This article aims to summarize the fieldword that has been carried out since 1996 covering the “critical situation” Spanish businesses are experiencing and from this crucial stage I have prepared my doctoral thesis. This investigation is still underway and new investigations develop from it due to the importance and significance of the new “business crisis”. The crisis occurs at random, is never asked for and can be brought on by an airline accident, a strike, an environmental catastrophe, a defective product or service, etc. All these events attract the attention of their specific audiences, that is to say, their employees, their shareholders, their customers/clients and public opinion. The media inmediately release the news and as a result the business’ stability, image and reputation may be affected if the correct “administering the crisis” measures are not initiated inmediately.
Cite: Sánchez Calero, M.L. (2002). Importancia de la gestión de la comunicación en periodos de crisis empresariales. Ámbitos. Revista Internacional de Comunicación, 7 y 8, 165-179.
Size: 38.01Kb
Format: PDF

URI: http://hdl.handle.net/11441/67367

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