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Personal style bloggers : the most popular visual composition principles and themes on instagram

 

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dc.creator Ramos-Serrano, Marina es
dc.creator Martínez-García, Ángeles es
dc.date.accessioned 2017-04-05T07:43:25Z
dc.date.available 2017-04-05T07:43:25Z
dc.date.issued 2016
dc.identifier.citation Ramos-Serrano, M. y Martínez García, M.Á. (2016). Personal style bloggers : the most popular visual composition principles and themes on instagram. Observatorio (OBS*), 10 (2), 89-109.
dc.identifier.issn e 1646-5954 es
dc.identifier.uri http://hdl.handle.net/11441/57124
dc.description.abstract Instagram is one of the main social networking services personal style bloggers choose for interacting with followers. The goal of the present study is to detect the most common principles of visual composition and themes used by the world’s ten most influential bloggers. To achieve this goal we have employed a content analysis, using a sample of 503 Instagram images. The results indicate that the bloggers’ visual pattern of choice on Instagram corresponds to a wide shot with a full body view of the blogger against a significant background. The shot is taken at eye level angle and the predominant visual elements —the blogger and/or the product— are located in the centre of the photograph es
dc.format application/pdf es
dc.language.iso eng es
dc.publisher OberCom es
dc.relation.ispartof Observatorio (OBS*), 10 (2), 89-109.
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Internacional *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject Visual semiotic es
dc.subject Content analysis es
dc.subject Instagram es
dc.subject Fashion blogger es
dc.subject Influencer es
dc.subject Brands es
dc.title Personal style bloggers : the most popular visual composition principles and themes on instagram es
dc.type info:eu-repo/semantics/article es
dc.type.version info:eu-repo/semantics/publishedVersion es
dc.rights.accessrights info:eu-repo/semantics/openAccess es
dc.contributor.affiliation Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura es
dc.identifier.doi 10.7458/obs1022016947
idus.format.extent 21 p. es
dc.journaltitle Observatorio (OBS*) es
dc.publication.volumen 10 es
dc.publication.issue 2 es
dc.publication.initialPage 89 es
dc.publication.endPage 109 es
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