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Personal style bloggers : the most popular visual composition principles and themes on instagram

 

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Author: Ramos-Serrano, Marina
Martínez-García, Ángeles
Department: Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura
Date: 2016
Published in: Observatorio (OBS*), 10 (2), 89-109.
Document type: Article
Abstract: Instagram is one of the main social networking services personal style bloggers choose for interacting with followers. The goal of the present study is to detect the most common principles of visual composition and themes used by the world’s ten most influential bloggers. To achieve this goal we have employed a content analysis, using a sample of 503 Instagram images. The results indicate that the bloggers’ visual pattern of choice on Instagram corresponds to a wide shot with a full body view of the blogger against a significant background. The shot is taken at eye level angle and the predominant visual elements —the blogger and/or the product— are located in the centre of the photograph
Cite: Ramos-Serrano, M. y Martínez García, M.Á. (2016). Personal style bloggers : the most popular visual composition principles and themes on instagram. Observatorio (OBS*), 10 (2), 89-109.
Size: 554.9Kb
Format: PDF

URI: http://hdl.handle.net/11441/57124

DOI: 10.7458/obs1022016947

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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